Welcome to the Club Where Brands Grow
At Lucy Social Club, we mix strategy, personality, and creativity to help Australian
businesses scale with authentic content and measurable growth.
About Us!
Lucy Social Club was created with a simple mission: to take the stress and guesswork out of
social media and turn it into a growth engine that feels authentic and exciting for business
owners.
We’re not here to churn out cookie-cutter posts. We’re here to:
Build strategies that move the needle.
Create content that feels human, not forced.
Help you stand out with short-form video that connects and converts.
At Lucy Social Club, you’re not just “another client.” You are part of a boutique partnership
built on empathy, creativity, and results you can track.
Because growth isn’t about posting more.
It’s about posting with purpose.
SerVICES
Choose a package
Social Spark/
15 Shorts + Strategy + Management: Perfect for brands starting strong.
Social Momentum
20 Shorts + Strategy + Management: Consistency that compounds growth.
Social Powerhouse
30 Shorts + Strategy + Management: Maximum reach, strategy
Get To know your marketing expert
Who Is Luciana?
Hi, I’m Luciana, founder of Lucy Social Club.
After working closely with businesses across Australia, I noticed a common challenge:
owners were pouring endless hours into social media but still struggling to see real results.
I created Lucy Social Club to change that, to take the guesswork out of content and help
businesses grow through social media that connects.
I partner with product-based brands, service-based companies, and hospitality & lifestyle
businesses to create short-form content that feels authentic, builds trust, and grows a presence
worth noticing.
Strategy first, always
Creativity with personality
Partnerships built on empathy, trust, and growth
Perfect Businesses we work for
We partner with businesses and professionals who are ready to grow through strategy-led,
authentic content:
Fitness Coaches
Real estate agents
Service based companies
Product based companies
Hospitality Businesses
Labour and Construction
Lifestyle brands
Influencers
Why Pick Us?
What We Do Differently
Personality + Strategy: Your brand deserves more than trends. We combine data-driven strategy with creative flair, so your content feels unique and unforgettable.
Done-for-You Content: From scripts and editing to scheduling and reporting, we handle the heavy lifting, while keeping you involved in the moments that matter.
Boutique Partnership: We only work with a select group of clients. That means our time, focus, and creativity are invested in your growth, not spread thin across hundreds of accounts.results.
Measured Growth: Likes don’t pay the bills. We track real results, reach, engagement, leads, and conversions, so
you can see the business impact of every post.
3 Step Process
The Process
1
Private Consultation
We begin with a complimentary, one-on-one strategy call, available only for businesses
serious about growing through social media.
2
Bespoke Growth Plan
If we’re the right fit, we design a custom strategy aligned with your brand, goals, and
audience, no templates, no cookie-cutters.
3
Implementation & Results
Our team takes over the heavy lifting, from strategy to execution, so you can focus on
running your business while we deliver measurable growth.
STILL GOT QUESTIONS?
Frequently Asked Questions
Do I need to film my own videos?
Yes, you supply the raw footage, we handle everything else (scripts, editing, strategy, publishing).
How long does it take to see results?
Results depend on many factors your niche, how often you create content, and how consistent we are with the strategy. While we can’t promise exact numbers, what we do guarantee is a solid foundation: deep research, audience analysis, and a clear content strategy.
With consistency, most businesses begin to notice early signs of traction within the first few weeks, and stronger, measurable growth typically builds after around 3 months.
Why should my business be on social media?
Because that’s where your customers are spending their time. With over 4.2 billion people actively using social platforms, social media has become the new “shopfront” for businesses.
Here’s why it matters:
First impressions happen online. 54% of people now use social media to research a business before ever visiting its website or store.
Social drives decisions. Around 7 in 10 purchase decisions are influenced by what people see on social platforms.
It builds trust. A strong, consistent presence shows your audience that you’re real, active, and worth paying attention to.
Why should I invest in organic social media when paid ads are faster?
Paid ads can give quick results, but the impact stops as soon as the budget runs out. Organic social media, on the other hand, builds trust, authority, and a loyal audience that continues to grow over time.
Yes, it takes effort and consistency, but that’s what makes it so valuable. The harder it is, the fewer people stick with it, which is exactly why the brands that commit see long-term growth, loyal followers, and customers who genuinely connect with their story.
With Lucy Social Club, we guide you through this process, making it manageable, strategic, and aligned with your business goals.
What if I don’t know how to film content?
We’ll guide you step-by-step with shooting tips, scripts, and examples so it’s easy and quick.
Book Your Free Discovery Call!
Ready to Grow Your Business with Social Media That Works? Let’s create content that not only looks good, but drives sales, authority, and growth.
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